Roe & Co Listening Sessions
A Unique Collaboration: Catapult Agency and Experienced Visuals for Roe & Co Whiskey Tasting Events
Lora Heemy
Camera: Joe Kickbush
Edit: Ryan Muir
Shot on RED KOMODO
In March 2024, Catapult Agency joined forces with Experienced Visuals to create engaging content for a series of whiskey tasting events across Brooklyn. These events were designed to promote Diageo's premium whiskey brand, Roe & Co, by blending the sophisticated experience of whiskey tasting with the vibrant, eclectic atmosphere of record stores and listening bars. The collaboration between Catapult Agency and Experienced Visuals aimed to offer a multisensory experience, enriching the traditional whiskey tasting with the cultural richness of Brooklyn's music scene.
The Roe & Co Listening Session experience was meticulously crafted and spread across several iconic locations in Brooklyn. The series began with record store takeovers at Superior Records in Greenpoint and The Record Exchange in Bushwick. These events allowed guests to immerse themselves in the ambiance of vinyl culture while savoring custom Roe & Co cocktails. Following the success of these sessions, the experience continued at Eavesdrop in Williamsburg, a venue known for its unique blend of music and hospitality. The final sessions were held at the storied cocktail bar, The Dead Rabbit, located in the Financial District of Manhattan, adding a touch of historical charm to the modern whiskey experience.
ROE & CO LISTENING SESSION: Eavesdrop
ROE & CO LISTENING SESSION: Record Exchange
Throughout these events, guests were treated to a hands-on experience that seamlessly combined the pleasures of fine whiskey with the thrill of live music. Local music experts curated exciting vinyl DJ sets, creating an energetic backdrop for the tastings. Custom cocktails, crafted to highlight the unique flavors of Roe & Co whiskey, were served, allowing attendees to explore new taste profiles. This innovative approach not only celebrated the rich heritage of Roe & Co but also fostered a deeper connection between the brand and the local community, making the tasting events a memorable and immersive experience for all who attended.
ROE & CO LISTENING SESSION: Superior Records
ROE & CO LISTENING SESSION:Dead Rabbit
