Cogent World: Beer and Spirit Activations
Modelo especial x cogent world
Modelo especial : Rolling Loud
In September 2022, Experienced Visuals teamed up with the agency Cogent World to document the vibrant Rolling Loud Festival in Queens, New York, presented by festival beverage partner Modelo. From a second-story vantage point overlooking the main stage, we captured the electrifying atmosphere of the event. The premium gold-tinted decor of the Modelo activation area drew fans in, offering them a chance to snag free customized t-shirts and interact with a psychedelic visualizer. This immersive setup provided the perfect backdrop for fans to enjoy main stage acts with a cold Modelo in hand, creating a memorable and engaging experience.
Modelo especial : SXSW
Building on their successful music activation strategy, Modelo continued to make waves at the South by Southwest (SXSW) Music Festival by partnering with the Museum of Hip Hop activation. At SXSW, we captured the energy and vitality of music fans as they engaged with the interactive exhibits and exclusive merchandise distributed by Modelo. This partnership not only highlighted the dynamic nature of the festival but also reinforced Modelo's commitment to celebrating and supporting the music community.
High West Whiskey x cogent world
High West Whiskey : Bar Convent Brooklyn
In the summer of 2022, High West Distillery launched a multi-city pop-up activation that included a stop at the Bar Convent Brooklyn (BCB) Convention held in the Industry City complex. This unique activation featured a VIP tasting experience inside a custom-built saloon train car, where attendees enjoyed expert demonstrations on High West's distinctive spirits blending process. Our collaboration with High West allowed us to capture the intimate and educational nature of these tastings, showcasing the brand's dedication to providing a unique and memorable experience for its consumers.
High West Whiskey: Food and Wine
High West's innovative VIP tasting experience was further showcased at The Food and Wine Fest in New York City, where the railcar made a return for more consumer engagement. By bringing this distinctive activation to a larger audience, High West continued to create buzz and excitement around their brand. Our role in documenting these events ensured that the essence of each activation was preserved, highlighting the creativity and effort put into making these experiences truly special for attendees.
